Dr. Lothar Stadler

serves technology clients globally, exploring new ventures through
guiding innovation
in strategy, sales and business development

about lothar

For more than 20 years Lothar has been dedicated to sales and business development of high-tech products. As a sales executive and member of the global leadership team at Plasser&Theurer he was responsible for global sales, sales strategy, distribution channels, and new business models.

In leading cross-cultural teams, Lothar largely contributed to PT’s position as innovative and successful global champion in the heavy machinery and railway industry. Lothar combines a technical education with studies in international marketing & business, and received a doctorate degree (PhD) from WU Vienna. He is a lecturer, mentor for start-ups and speaks frequently at international conferences.

Together with his family, he dived into the tech and startup scene in Silicon Valley in early 2020. Back in Austria, he became an entrepreneur and serves technology-driven customers worldwide through innovation and transformation programs specializing in global sales, sales generation and digital sales tools.

Lothar is married and proud father of two kids, loves outdoor activities and classic music.


Vienna University of Economics and Business
Doctor (PhD) in Social and Economic Science
Master (MSc), International Management and Marketing

Instituto Tecnológico Autónomo de México
Exchange program, MBA & undergraduate classes

Technical College Eisenstadt
Mechanical Engineering and Material Science

published work


  • machinery industry

  • railway technology

  • track construction

  • measuring systems & data

  • transport infrastructure

  • health care systems

  • innovation programs

  • global sales & distribution

  • change management

  • restructuring